OUR STORY · SINCE 1998
An independent jewelry house born in the ateliers of Paris — that across more than two decades has come to define a quiet, luminous sparkle worn by those who believe true luxury should be felt, never announced.
FROM ATELIER TO ICON
In 1998, on Rue de la Paix in Paris, Élise Aurel, a jeweler from Lyon, and Laurent Vance, a gemologist trained in Antwerp, opened the first AURALIFE atelier. Hand-set crystals, polished one stone at a time, for the discreet clientele of the 1er arrondissement.
From the very first day, the essence has remained unchanged: true luxury does not need to be loud — it needs to be felt. The same obsession that once shaped engagement rings now lives in every Princess pendant and every Aura Royal bracelet.
Today, two generations later, AURALIFE is an independent maison — and every piece that leaves our workshop carries the same promise made in 1998.
OUR HERITAGE · 1998 — TODAY
More than two decades of independent craftsmanship — from a Paris atelier to the heirlooms that define the Riviera lifestyle.
THE FOUNDING
In a small atelier on Paris' Rue de la Paix, jeweler Élise Aurel and gemologist Laurent Vance opened the first AURALIFE workshop. Hand-set crystals, polished by hand, for a quiet clientele who believed luxury should be felt — not announced.
THE PRINCESS CUT
AURALIFE introduces its proprietary Princess Cut — a 57-facet crystal that captures light from every angle. It becomes the silent emblem of the house and the foundation of every collection that follows.
PRINCESS COLLECTION
The Princess Collection debuts — necklaces, earrings and pendants designed to be worn every day and passed on for generations. The first AURALIFE pieces with our engraved promise on the inner clasp: Toujours.
PRINCESS BRACELETS
We extend the Princess language to the wrist. Italian-spun chains, hand-polished settings and the same 57-facet crystal — a quieter signature, worn close to the skin.
AURA ROYAL
Conceived after a private viewing of the Crown Jewels at the Palais Princier, the Aura Royal collection arrives — heavier settings, deeper sparkle, a tribute to the Riviera nights that inspired our founders.
A NEW GENERATION
The second generation of the Aurel family leads the maison. Every piece is still designed, set and inspected in-house — a quiet sparkle for those who choose to be felt, not seen.
INDEPENDENT MAISON
Original designs, developed in-house since 1998.
IN-HOUSE SETTING
Stone setting and quality control by our own team.
LIFETIME CARE
Complimentary cleaning and re-polishing for every piece.